Since 2002, Alchemist Media Inc. has been helping advertisers obtain credits for click fraud and invalid click activity from the major CPC search engines, including GoTo.com/Overture/Yahoo, Google, FindWhat and others. For an in-depth look at the history of our involvement with click fraud and how it has become one of our core services, please read our Click Fraud History & Overview.

Alchemist Media Auditing Services

In an effort to best serve the internet advertising industry, we are currently working with Fair Isaac Corporation to research the scope of the click fraud problem within CPC advertising by launching an Internet Advertising Rate Assurance Investigation. Fair Isaac Corporation, the inventors of the modern consumer credit score and of the most successful systems for using artificial intelligence to reduce fraud on financial transactions, will analyze advertiser traffic data from various industry sources.

For information about participation in this effort, please contact one or both of the following:

Jessie Stricchiola, President, Alchemist Media, Inc.

Fair Isaac Click Fraud Team