Featured in BtoB Magazine:
Top Search Marketing Vendor, 2008
|
|
Search Engine Optimization & SEO Services |
|
Ideally, your web site will be created using static html and will contain a minimum of 6 pages - and preferably more. Static HTML is preferrable, only because when crawling a static HTML web site, the search engines are able to read each page's content and read it quickly (however, we do see sites that have quite a bit of extraneous HTML code that serves no purpose other than to delay the spider from reaching it's goal of reading your actual text content!). With a web site built in Flash, for example, there is very little "text" for a search engine spider to read, as the site contains only pictures of text. Fortunately there are some workarounds for Flash web sites that allow these sites to be effectively optimized for the search engines, however I like to avoid using Flash for your site if one of the site's goals is to achieve high search engine rankings - why build a web site that already has built-in obstacles that will need to be overcome when you can remove a boulder from your path before setting out on your journey? And if you have a dynamic web site, you will have to structure your site's content in such a way as to invite and facilitate the crawling of your pages. In both instances, you will want to develop robust content to populate your site's pages, and most businesses have a wealth of unused content just waiting to be published to their site, including print marketing materials, white papers, client testimonials, research materials, and mindshare. But unfortunately, many businesses often fail to make use of this free, readily available, and extremely valuable content - and your search engine rankings are suffering for it! SEO copywriting and content development for the search engines are very, very important issues and this topic should be a primary area of concentration when designing and maintaining a web site for search engine friendliness. Many businesses have the need to create dynamically generated web sites -these are sites that pull their web page content in "on the fly" - objects are pulled together based on a particular user request, and once this page is created, viewed, and clicked away from, it ceases to exist (now that doesn't sound like a page that's easy for a search engine spider to crawl, does it?). Countless web sites that access page upon page of valuable, relevant content in such a way are missing out on the opportunity to "show" the search engine spiders their content (and ever hope to achieve high search engine placement) because that content is simply inaccessible. The majority of the major engines limit their indexing of dynamically generated web sites in an effort to prevent their "bots" (robots) from getting caught in an infinite loop cycle of information requests. There are workarounds for this problem - feel free to contact us for more information. Metatag ContentIf you select View Source in your browser window when viewing a page in your web site, you can see the HTML code that a search engine spider sees. At the very top of the notepad document, just after the HTML <html> tag you can see the Head <head> tag. This is a very important tag because it is the first thing that the spider reads when it comes to your page. Within the Head tag you also have your <title> tag, your meta keywords tag (which has become less and less important in SEO), and the meta description tag (which still has a fair amount of significance). It is important that your Head tag is clean - make sure it is clear of any extraneous or unnecessary code. Also, be sure that the order of the Head tag contents is as follows: title, meta description, meta keywords. |
||
 
 Alchemist Media, Inc.7095 Hollywood Blvd Los Angeles, CA 9002860 29th St. #207 San Francisco, CA 94110Tel: (415) 777-ALCH (2524) Fax: (415) 840-0399
| ||
  
  May 2007 Copyright 2001 to 2008 Alchemist Media, Inc. | All rights reserved. | Privacy Policy |
