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The Head Tag Content
Your First Chance to Make a Good Impression
If you select View Source in your browser window when viewing a page in your web site, you can see the HTML code that a search engine spider sees. At the very top of the notepad document, just after the HTML <html> tag you can see the Head <head> tag. This is a very important tag because it is the first thing that the spider reads when it comes to your page. Within the Head tag you also have your <title> tag, your meta keywords tag (which has become less and less important in SEO), and the meta description tag (which still has a fair amount of significance).
It is important that your Head tag is clean - make sure it is clear of any extraneous or unnecessary code. Also, be sure that the order of the Head tag contents is as follows: title, meta description, meta keywords.
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