Alchemist Media, Inc. - Search Engine Optimization


Featured in BtoB Magazine:
Top Search Marketing Vendor, 2008

BtoB Interactive Marketing Guide

Alchemist Media Inc. SEO Firm

Search Engine Optimization & SEO Services
San Francisco & Los Angeles


Search Engine Optimization

The Head Tag Content


Your First Chance to Make a Good Impression

If you select View Source in your browser window when viewing a page in your web site, you can see the HTML code that a search engine spider sees. At the very top of the notepad document, just after the HTML <html> tag you can see the Head <head> tag. This is a very important tag because it is the first thing that the spider reads when it comes to your page. Within the Head tag you also have your <title> tag, your meta keywords tag (which has become less and less important in SEO), and the meta description tag (which still has a fair amount of significance).

It is important that your Head tag is clean - make sure it is clear of any extraneous or unnecessary code. Also, be sure that the order of the Head tag contents is as follows: title, meta description, meta keywords.