Search Engine Marketing

Conventional marketing channels like TV, Radio, Print or Telemarketing, incorporate "push marketing; identify a target audience and push the message at them. Search engine marketing, on the other hand is "pull marketing" where the user requests the material. Search engines offer visitors links to sites that match their specific interest (query), the user responds to the title and description of the site (or ad creative for PPC responders) and clicks on the site.

Research

Search Engine Optimization and PPC Marketing begin with keyword research. Our SEM consultants employ competitive intelligence and research tools to develop a list of targeted keyword clusters. These keywords are then ranked according to three factors:

• How frequently are searches conducted for the keyword or phrase?
• How targeted are the keywords for the content of the site?
• How well does the intent of the searcher match purpose of the site?

These keyword are then mapped to the most relevant page on the client site and Alchemist Media works with the clients to make sure they have compelling and relevant content on the targeted page.

Measurement and Analytics

In a perfect world, web analytics would take the risk out of marketing investments by providing a rational basis for decision making. Online marketing offers an unparalleled ability to capture data about user behavior and directly attribute revenue to marketing investments. In the real world, each web metrics systems has dozens of assumptions built into their measurement approach. These assumptions results in significant difference in the data presented to site owners and dramatically under report the contribution of SEM to the bottom line.

Alchemist Media is an industry leader in understanding the assumptions and methodologies inherent in each analytics system. Our consultants assist marketers quantify the measurement error underlying each analytics package, combine multiple analytic approaches and accurately determine the return of their online advertising. Alchemist Media is currently leading a side-by-side comparison on web analytic packages.

We offer a variety of services for organic and paid search clients, ranging from hourly consulting to comprehensive annual engagements. We also provide discounted rates for non-profit organizations and offer pro-bono arrangements in certain select circumstances. Learn more about our Search Engine Optimization Services and PPC Services.

Please Contact Us for more information on how we can meet your company's specific needs.