seo design for search and for users
when taking seo and design into mutual consideration, there is a balance that must be found between functionality, visual design appeal, usability, and conversion – and coming up with the right mix is an art. it is also important to understand that by “design” we refer to a handful of things, including identity & user interface, as well as navigation and information architecture (ia) design.
ideally, your web site will be created using an seo-friendly content management system (cms) – and although the search engines are improving their abilities to read flash content, we prefer to steer away from entirely flash-based websites for various reasons which can be understood with a few web searches. we do believe, though, that incorporating flash elements into the seo design process is not a problem, and can in fact enhance content offerings from user perspective. additionally, if you have a dynamic website, you will have to structure your site’s content in such a way as to invite and facilitate the crawling of your pages.
in both instances, you will want to develop robust content to populate your site’s pages, and most businesses have a wealth of unused content just waiting to be published to their site, including print marketing materials, white papers, client testimonials, and research materials. but unfortunately many businesses fail to make use of this free, readily available, and extremely valuable content. seo copywriting for users and for search hould be a primary area of concentration when designing and maintaining a web site for seo friendliness.
we are available to guide the strategy and development of an seo design-friendly website from scratch, or during a redesign.
