Ms. Stricchiola is an O’Reilly author and co-author of The Art of SEO (© 2009, 2012, 2015, 2023), a comprehensive reference guide to organic search engine optimization used in various U.S. and international university marketing and computer science degree programs. With twenty-five years of experience in web analytics, digital marketing, search engine optimization, and related internet technologies, she has consulted for the U.S. Government, Microsoft Corporation, Fair Isaac Corporation and other organizations. Ms. Stricchiola has been a lecturer and moderator at 60+ search engine and digital marketing industry events since 2002 including Search Engine Strategies (SES), Search Marketing Expo (SMX), ad:tech, PubCon, Web 2.0 Summit, Shop.org, Stanford Publishing on the Web, and MarketLive Ecommerce Summit. Throughout her career Ms. Stricchiola has been an advocate for transparency and accountability in the development and use of algorithms and artificial intelligence in emerging technologies and in building responsible technology platforms. She holds an MSc in Data and Artificial Intelligence Ethics from the University of Edinburgh, where she researched topics pertaining to the curation of datasets used in AI/ML systems, focusing on applications in content moderation and retrieval-augmented generation (RAG), with particular attention to potential downstream impacts on information retrieval and knowledge discovery.