An expert consultant on internet-related matters for the U.S. Government, Microsoft Corporation, Fair Isaac Corporation and others, company founder Jessie Stricchiola has been qualified as an internet expert witness on discoverability, SEO, and website analytics in two U.S. District Courts, multiple California Superior Courts, the Federal Court of Canada, and in American Arbitration Association proceedings. Co-author of the SEO reference guide The Art of SEO (O’Reilly, 2009, 2012, 2015) she began doing SEO in 1997 and is credited with having been the first to identify click fraud in the PPC (pay per click) industry in 2001.