Internet Expert Witness
Ms. Stricchiola has been retained as a testifying or consulting expert in over 100 litigation matters in U.S. and Canadian courts, has testified at 7 trial and arbitration proceedings, testified at 18 depositions, and written over 70 expert reports and declarations on various internet platform-related topics pertaining to web analytics, traffic validity, online advertising, search engine optimization (SEO), social media content, and digital discoverability. Cases in which she has provided expert testimony have included class action, trademark, copyright, and trade secret matters, and her patent litigation testimony has included claims construction and validity, infringement, and indefiniteness analyses. Ms. Stricchiola provides pre-file case evaluations, subpoena drafting support, opposing expert deposition/examination preparation and attendance, affirmative and rebuttal expert reports and affidavits, and trial and deposition and examination testimony.
Ms. Stricchiola is an O’Reilly author and co-author of The Art of SEO (© 2009, 2012, 2015, 2023), a comprehensive reference guide to organic search engine optimization used in various U.S. and international university marketing and computer science degree programs. With twenty-five years of experience in web analytics, digital marketing, search engine optimization, and related internet technologies, she has consulted for the U.S. Government, Microsoft Corporation, Fair Isaac Corporation and other organizations. Ms. Stricchiola has been a lecturer and moderator at 60+ search engine and digital marketing industry events since 2002 including Search Engine Strategies (SES), Search Marketing Expo (SMX), ad:tech, PubCon, Web 2.0 Summit, Shop.org, Stanford Publishing on the Web, and MarketLive Ecommerce Summit. Throughout her career Ms. Stricchiola has been an advocate for transparency and accountability in the development and use of algorithms and artificial intelligence in emerging technologies, and in building responsible technology platforms, and is currently an MSc candidate in Data and Artificial Intelligence Ethics at the University of Edinburgh.
INTERNET PLATFORM EXPERTISE
SOCIAL MEDIA / WEB ANALYTICS / TRAFFIC ANALYSIS / DIGITAL MARKETING / SEO / GOOGLE ALGORITHM CHANGES / RECOMMENDATION ENGINES / TRAFFIC VALIDITY / PAID SEARCH
The types of cases in which our internet and digital marketing expertise have been utilized are numerous and varied, ranging from class action litigation to intellectual property cases involving patent disputes. Litigation expert witness and consulting services include:
- Internet Content Discoverability
- Social Media
- Content Moderation & Visibility
- Web Analytics
- Search Engine Optimization (SEO)
- Traffic Validity Measurement
- Digital Marketing Contract & Performance Analysis
- Online Advertising
- Google Ads & Paid Search
- Google Analytics