alchemist is a small, focused san francisco seo company specializing in customized organic search engine optimization and seo consulting services. our core business revolves around conceptualizing seo as a process of organizing, presenting, and ultimately promoting your website’s content and your company’s digital media assets so that available search action inventory – ranging from local to mobile – is leveraged to drive targeted, converting traffic.

seo is not an easy discipline to understand, let alone master – in fact, search engine optimization is probably one of the more challenging aspects of managing your online business presence, because there is, in fact, nothing black and white about the process of optimizing a site for search. in seo there are only ongoing observations, analyses, and adjustments… informed by strategy, tactics, and implementation. while seo might sound intimidating, it doesn’t have to be.

imagine searching for that phrase that you (and your boss) wish so desperately you ranked well and received qualified traffic for – and finding your site nestled comfortably in the first search results page. now imagine feeling like you have some understanding of why and how that happened, and of how to give your business the best chance of keeping the seo juice flowing and driving targeted search traffic to your site. well with enough time and effort, it is possible, and we can help.

the complete seo book: the art of seo

looking for an seo reference book? alchemist’s founder jessie stricchiola is the co-author of this exhaustive volume on search engine optimization written with industry peers rand fishkin, stephan spencer, and eric enge. published by o’reilly media it can be found at local bookstores as well as on amazon.com. the book provides proven guidelines and cutting-edge techniques for planning and executing a comprehensive seo strategy. the authors use a combined 40+ years of web site optimization experience to teach seo, while correcting many common misconceptions. as one of the most comprehensive seo books available, it provides both novices and pros alike with a powerful arsenal proven to increase web site visibility, traffic, and conversions.

seo consulting services: our approach

your seo needs determine how we can work with you. every site that comes our way has unique strengths and weaknesses, as does every business behind it. our goal is to help you leverage your assets and minimize your shortcomings with an emphasis on long-term results. we can provide short-term seo consulting, ongoing seo management, and creative seo support anywhere in between.

seo expert witness services: internet litigation support

company founder jessie stricchiola provides litigation support as an expert witness for internet litigation on various cases involving copyright, trademark, patent, seo and ppc issues. she has consulted on litigation in both state and federal courts, for some of the most prestigious law firms in san francisco and nationwide. contact us for more information about jessie’s internet marketing expertise and litigation consulting.