Search Engine Optimization (SEO) and Web Site Marketing Services:
Organic Rankings & PPC Management
The organic search engine optimization techniques and web site marketing advice provided for you in this web site are based on over ten years of SEO and internet marketing experience. It is our hope that the lessons we have learned as search experts can help you understand the complicated task of search engine optimization within the ever-evolving world of search engine marketing.
Our company offers a variety of SEM and SEO services, including web site auditing for SEO friendliness/compatibility, SEO redesigns, and long term SEO Management, as well as PPC account management, web site usability analysis, and more. Our services range from hourly consulting to comprehensive annual engagements. In addition, we provide on-site trainings for companies with in-house SEO staff, and we are available for speaking engagements worldwide. We also provide discounted rates for non-profit organizations, and offer pro-bono arrangements in certain select circumstances.
SEO is not an easy discipline to understand, let alone master. There are many suggested shortcuts that search engine consultants and optimization firms recommend to help you achieve high search engine rankings in the index-based search results. Unfortunately, many of these approaches are at best too narrow in focus, and at worst, some of the optimization techniques used can also result in your site's pages being penalized and your rankings lowered, or in your site being removed from a search engine's index entirely. Learn to take a cautious yet comprehensive approach to SEO by engaging only in tactics that result in a better, more relevant web site for both end users and search engines. We move the focus away from one-shot, quick-fix optimization towards helping you develop an overall Organic Search Methodology.
PPC advertising allows you to pay on a cost per click basis to have your text ads listed in the search results pages of the major search engines. These listings are keyword-based, meaning that you can control which keyword search results pages you would like your ad to appear on. Pay per click listings for each keyword are ranked on a combination of the bid (amount you are willing to pay for each click) and the "Quality Score" of your site as it relates to each keyword in your campaign. From keyword research to landing page conversion, there are many factors that can help maximize your return on investment.
One of the most important factors when attempting to rank your site in the search engines is designing your web site in such a way that both the search engines and your web site visitors are able to quickly, easily, and thoroughly access your site content from the landing page onward. Successful SEO web site design requires a fundamental knowledge and understanding of how search engines "see" your web page content, and how they determine its relevance. We show you how to think like a search engine as well as a searcher.
Once you have your SEO-friendly site architecture established, your next step is to make sure your site has text content - and that it adequately describes the themes and topics within your site. SEO copy writing is a fine art, one that strives to meet the needs of both the human and the search engine spider. With diligence and attention to detail, you can create rich content that is rich and meaningful for both - and we show you where to begin.
If you are ready for a quote for SEO services, or you are interested in PPC management or other type of web consulting, have us contact you.
Alchemist Media has been featured for the past four years in BtoB Magazine's Top Search Engine Marketing companies in the U.S., and honored in 2006 and 2007 as one of TopSEOS.com's Top 20 US Organic SEO Firms. Company founder Jessie Stricchiola is one of the original nine founders of SEMPO (Search Engine Marketing Professional Organization)and spent two years on the Board of Directors for the organization.
In addition, Jessie is currently co-authoring The Art of SEO, to be published by O'Reilly Media.
For additional information about our company, read about how Alchemist began.
Alchemist Media, Inc.
