san francisco seo.

Wanted: GA WP Plugin that works with Asynchronous Tracking

March 26, 2010

Managed to get your hands on a Google Analytics plugin for WordPress that works with async tracking? GAPro seems to be working towards it, but with some issues with bridge tracking mode.

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ClickRiver/Amazon Testing New Ad Targeting

March 23, 2010

Advertisers using A9/Amazon’s ClickRiver sponsored listings got an interesting letter today about increased relevance targeting which could result in lower impressions, but higher conversions for advertisers. Will be interesting to analyze the changes as they come in. From ClickRiver: Dear Clickriver Customer, As part of our ongoing performance improvement efforts, we are refining all of [...]

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The Art of SEO Voted Best SEO Book of 2009

December 31, 2009

I’d like to send a personal shout-out to Lee Odden for running the best SEO book survey on his Online Marketing Blog. We certainly don’t mind coming home first as the Best SEO Book in 2009 in the minds of his awesome readers, especially when compared against the rockstar list of books under consideration. And [...]

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What’s in a Game? For Marketers, Emotion Tracking.

December 15, 2009

Marketers, Game On Call it the new ROE (return on emotion). If you’re a gamer (or an up-to-speed technophile) you may have already heard of Sony’s new hands-free, emotion tracking game controller called ICU, which stands for Interactive Communication Unit, released this November at the Vision 2009 trade fair in Germany. While the controller raises [...]

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RTS and SEO: A Marriage Made in… Vegas?

November 24, 2009

Well, maybe not quite. I’ve been thinking lately about the sexy, wily, real time search and the old-fashioned, chivalrous land of SEO, and how the two will eventually find a healthy, functional, and enduring relationship. Real Time Search Still Hasn’t Found Herself RTS is all a flutter with all of the attention she is getting [...]

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The Art of SEO Book is Now Available!

October 28, 2009

Announcement: link to purchase The Art of SEO book, by Rand, Stephan, Eric and Jessie on

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SEO Book Updates…

March 31, 2009

The Art of SEO book is nearing completion – the Alchemy of Search blog is soon to return!

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Google Shuts Down AdSense Video Units Program

March 29, 2009

In a move that many saw coming, the AdSense video units feature (which allows you to show YouTube content and ads on your pages) is being terminated by Google (they actually call it “sunsetting”). Google is now instructing users to go through YouTube directly to display video content from YouTube.

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Even Google Pays Attention to Their Word Count

July 4, 2008

Marissa Mayer made some nice commentary on the history – and importance of – the word count of the Google home page and the weight given to the words on a page in her Google Blog post yesterday: “What Comes Next in This Series?” A snippet: “How does privacy relate to homepage word count? Larry [...]

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Old School SEO: Whatever Happened to Proximity?

April 29, 2008

While having a conversation today with a dear first gen SEO friend, the discussion made its way to the topic of SEO today vs. the SEO of years ago. Specifically – we discussed how it seems much of the focus has drifted away from some truly fundamental aspects of optimization, particularly with regard to on-page [...]

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