About Alchemist Media

Alchemist Media, Inc., founded in Los Angeles, has been selected each year since 2003 by BtoB Online as one of the Top 100 Search Engine Marketing Companies in the US. Our approach to organic search engine optimization emphasizes both structure and design, optimizing for search as well as for the user. We work closely with our clients to create and maintain high performance web sites that maximize a business's potential for exposure within all areas of search.

Our search clients range from small and large online retailers and B2B operations to small businesses and non profit organizations. Our team consists of industry experts who are regular speakers at internet business conferences including ad:tech, SES, SMX, PubCon, Web 2.0 Summit, Shop.org, and other events.

If you would like more information about our SEO consulting services, please Submit a Request or contact us by phone at (800) 347-7402.

Jessie Stricchiola, Founder

Jessie recently finished authoring The Art of SEO book with industry leaders Rand Fishkin, Stephan Spencer, and Eric Enge. The book is published by O'Reilly Media. Visit the Art of SEO book site for more details.

Jessie is one of the original nine founders of SEMPO (the Search Engine Marketing Professional Organization), and served two years on the Board of Directors for the organization, during which time she also served as Membership Committee Chair. Since 2002 she has been a guest speaker and moderator at numerous search industry conferences worldwide, including ad:Tech, Search Engine Strategies, Danny Sullivan's Search Marketing Expo (SMX), WebmasterWorld's PubCon, The O'Reilly Web 2.0 Summit, Stanford's Web Publishing Workshop, MarketLive's Ecommerce Summit, and more.

Jessie was the first to identify and publicly expose PPC click fraud in 2001. Her pioneering work has been quoted in numerous trade publications and media outlets, including The New York Times, The Wall Street Journal, BusinessWeek, Newsweek, Wired Magazine, The Washington Post, and CNET.com, and her work has been featured on NPR and the BBC. She has been engaged as an internet marketing expert witness for numerous search and internet related cases involving trademark, copyright, patent, affiliate, SEO and PPC issues.

Jessie began her search engine optimization career as a consultant in 1997. After moving to Los Angeles in 1999 and serving as an in-house SEO Director for two years, she started Alchemist Media, recently expanding the company's offering into the San Francisco Bay Area.

Jessie's expertise is featured in:

Click Fraud Interviews & Articles

Click Fraud: Problem & Paranoia - Wired.com


Web Marketers Fearful of Fraud in Pay-Per-Click - NY Times


Click Fraud Threat Looms - CNN
February 15, 2005

Google CFO: Fraud a Big Threat - CNN Money


Google Gets Gruff Over Click Fraud - CNET/News.com


With Each Technology Advance, a Scourge - NY Times

New Attacks & Defenses in Click Fraud War - Datamation


Lost Per Click - SearchDay


Exposing Click Fraud -CNET/News.com


Google Searches for Winning Ad Strategy -CNET/News.com


SEMPO -SearchEngineWatch.com Report


Can Google Save America Online? -CNET/News.com


Boston SES Wrap-Up - WebMasterWorld.com


For Paid Search, Feedback is Essential -Internet.com


All the Search That's Fit to Print? -CNET/News.com


The Google Gods -CNET/News.com

Perfecting Paid Listings -SearchEngineWatch.com Report


Google May Let Surfers Rank Search Results -CNET/News.com