internet marketing expert support
Alchemist’s founder Jessie Stricchiola started her internet marketing and search engine analyses in 1997 and was on the internet business side of things during the dot com boom – and bust – and she has successfully developed, implemented, and optimized internet strategies for every type of business including startups, brick and mortar, educational, commercial, non profit, product and service based organizations.
In addition to providing internet marketing expertise to business clients at present, she provides litigation support as an internet marketing expert and SEO expert witness for litigation matters involving internet marketing and the search engines.
Jessie has been a speaker at Search Engine Strategies conferences since 2002 and has presented at various internet related events, including ad:tech, O’Reilly’s web 2.0, PubCon, Shop.org, O’Reilly Media’s Foo Camp, and others. Her speaking invitations began when Danny Sullivan (currently of Search Engine Land) invited her to speak at Search Engine Strategies in 2002 after she shared with him the first known case of PPC click fraud. In 2003 she teamed with friends and search experts Brett Tabke, Kevin Lee, Barbara Coll, Dana Todd, Noel McMichael, Fredrick Marckini and Christine Churchill to co-found SEMPO, the Search Engine Marketing Professional Organization, which is now the largest non-profit professional search marketing organization in the world. She spent two years on the board of directors for the organization.
As a result of her tireless work on the click fraud issue, Jessie was engaged as an independent consultant by Microsoft during their pre-launch development of the MSN AdCenter platform in order to help them build a more advertiser-safe PPC network environment that could more readily detect and address invalid click activity than industry competitors at that time. To this day, Bing boasts some of the lowest click fraud numbers in the industry.Urchin Web Analytics (later acquired by Google and renamed Google Analytics) also hired Jessie at that time to help them understand the techniques she used to identify, isolate, and report on fraudulent and invalid click activity within PPC campaigns – and she was later engaged by Fair Isaac Corporation, creators of the FICO score, to consult on click reporting technology development which led to an industry-first click fraud reporting study between Fair Isaac and SEMPO.