True, search is about conversion. But not just in the typical sense of converting searchers into visitors, and visitors into buyers. The search industry is also about conversions of many, many kinds: from one pricing model to another, for example. Conversion from black hat – to gray hat – to white hat. Conversion from: “click fraud doesn’t exist” to “yes, it does“. Conversion from: “SEO is Bull” to witnessing first-hand the benefits of good old white hat SEO. Conversion from what’s tried and true, to what’s awkward and new.
These are just a few of the conversions we deal with in search, and we’ll be digging deeper into these and all of the new conversion matters as the industry continues to grow, transform, and transcend itself. This is, after all, Alchemist Media.